#46 | Out of strategic seclusion

30 billion. An incredible amount of money that flows into strategy consulting every year. And yet 50% of these initiatives fail. Why is that? For the guest in the current SMP LeaderTalk, the answer is clear. Companies often put obstacles in their own way. Prof. Dr. Julia Hautz is Professor of Strategic Management and has been researching the topic of openness for years. 
Her "Open Strategy" approach identifies the problem: 

"Top management retreats behind closed doors."

The result: employees are informed later and implement decisions in which they were not involved. And that often fails. If you want strategy processes to be successful, you have to break out of the old:

"I have to overcome thought patterns and get new perspectives - even if they don't initially relate to my industry."

So away from best practice examples from other companies and benchmarking. Instead, towards open strategy. And thus to more courage, new openness and employee participation. This creates the basis for involving people from a different environment in strategy processes. What do you achieve with open strategy? Greater motivation among employees, new perspectives and new ideas. 

"Getting different points of view can help me to get a fuller picture."

In an interview with Georgiy Michailov, Prof. Dr. Hautz explains how this works. However, the two don't just talk about the open strategy concept. They also discuss whether artificial intelligence will make strategy consulting obsolete in the future, how you can actively steer coincidences and use them to your advantage and how isomorphism is not only evident in dogs and their owners, but also in companies.

*Video only in German