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SMP LeaderTalks

#85 | Shaping a radically better future

SMP LeaderTalks

19. March 2025

Georgiy Michailov meets Dr. Frederik G. Pferdt

On future metaphors, rituals and the power of reframing.

0 h 54 Min

"We often wait too long and hope that things will sort themselves out."

When it comes to change, we often find it difficult to take action. We fear the unknown, imagine horror scenarios or hope that someone else will take over for us. The result: instead of shaping things, we remain trapped in old patterns. This is particularly fatal when it comes to our future.

"We can shape our future."

Dr. Frederik G. Pferdt, langjähriger Chief Innovation Evangelist bei Google, ist überzeugt: Zukunft beginnt im Kopf. Mit einer einzigartigen Kombination aus Wissenschaft, Experimenten und praktischen Ansätzen zeigt er, wie radikales Umdenken möglich ist. Er ist sicher: Wenn wir groß denken, bereit sind für Veränderungen und unseren eigenen Weg finden, dann können wir unser Leben radikal verändern.

"Rituals help us to internalize and activate values."

In an interview with Georgiy Michailov, Dr. Frederik G. Pferdt explains why we too often hold on to ideas instead of letting them go. He talks about rituals that bring corporate values to life, the power of changing perspectives and why empathy is a key to the future. And he explains why it is so important to imagine the future in metaphors.

*Video only in German

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