#66 | Strategic masterclass.

"Implementation is the problem, not the idea."

Imagine your company is faced with a major strategic decision: Innovate or rely on the tried and tested? Most people think that innovation is the key to success, but our guest in the SMP LeaderTalk sees things differently. Prof. Christian Stadler emphasizes that it is often not the innovative idea that makes a company successful, but the ability to implement it efficiently. After all, what good is the best strategy if nobody can apply it?

"The failure of a strategy is 60-90% due to a lack of implementation."

Christian Stadler, Professor at Warwick Business School and author of “Open Strategy”, focuses intensively on the success factors of corporate strategies. In an interview with Georgiy Michailov, he explains why it is often not the best innovators who are the most successful, but those who make optimum use of their existing strengths. And how important it is to take strategic risks without losing sight of what is feasible.

"Bold experimentation in strategy development is essential for success."

The two discuss how companies can tap into new growth areas through skillful diversification and the right balance between caution and risk-taking. About the overlap between military leadership and corporate management. And about the impact artificial intelligence can have on strategic management.  

*Video only in German